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Abandoned Basket & Exit-Intent ​

Abandoned Basket ​

Re-engage customers who leave checkout before completing their purchase and recover lost revenue through automated, targeted email workflows. When enabled, the Abandon Basket functionality sends emails to customers who exit checkout after providing their email address. When disabled, no emails are generated. This functionality can be configured independently and tailored to specific journeys.

Key Benefits ​

Working in conjunction with Checkout, this solution:

  • Encourages customers to return and complete their purchase
  • Supports promotional messaging, such as discounts or subscription benefits
  • Reduces the impact of basket abandonment on conversion and revenue
  • Recovers lost sales through automated re-engagement
  • Delivers personalised and timely messaging
  • Enhances customer experience and brand satisfaction

What you can do ​

  • Configure abandonment workflows at multiple levels:

    • Item + promotion code
    • Promotion code
    • Item
    • Default publisher

  • Define email content, timing and number of steps

  • Re-engage customers with automated email journeys

  • Support customer return journeys via rebuild cart

  • Allow customers to opt out of communications

Exit-Intent ​

Re-engage customers before they leave the purchase journey by displaying targeted messages that encourage them to complete their transaction. When enabled, Exit-Intent pop-ups display a modal message as customers attempt to exit the purchase funnel. When disabled, no pop-ups are shown. This functionality can be configured independently and tailored to specific journeys.

Key Benefits ​

Working in conjunction with Checkout, this solution:

  • Recovers lost sales through customer re-engagement
  • Encourages retention through positive, timely interactions
  • Delivers personalised messaging and incentives based on user behaviour
  • Enhances customer experience and overall brand satisfaction

What You can do ​

  • Configure exit-intent messaging at multiple levels:

    • Item + promotion code
    • Item
    • Default publisher

  • Control when pop-ups appear

  • Tailor messaging content using HTML

  • Target messaging based on journey type and user behaviour