Configuration

Abandoned Basket

Abandon Basket is configured in:

Main Checkout → Abandon Basket → Workflows

Workflow Types:

• Default publisher-level
• Item + promotion code
• Promotion code
• Item

Workflow Configuration Options

Number of Steps

• Define how many emails are sent in a workflow
• Varies by workflow type:
  • Item-level: up to five steps
  • Item + promotion code: two steps

Email Content

• Content is configurable per email
• Each step triggers the next email

Timing

• Define delays between emails
• Configured per workflow step

Workflow Completion

A workflow ends when:

• All steps are completed
• The customer completes their order
• The customer unsubscribes

Solution Overview

End-to-end flow:

Checkout → Abandon Basket Data Store → Abandon Basket Service → SendGrid

Next Steps

• Configure your first abandonment workflow
• Set up email templates in the CMS
• Test abandonment journeys and rebuild cart behaviour

Exit-Intent

Exit-intent messaging is configured in:

Main Checkout ➜ Abandon Basket ➜ Pop Up Window Management

Within this section, you can create:

• Default publisher-level content
• Item-level content
• Item + promotion code-level content

Pop-Up Window Management Fields

Item Code

• Defines the item associated with the pop-up

Promotion Code

• Defines the promotion code associated with the pop-up

Trigger Timing (seconds)

• Specifies how long must pass before the pop-up is triggered

Inactivity Popup (Mobile Only)

• Enables inactivity-triggered pop-ups on mobile devices
• Compensates for the absence of ‘mouse-away’ behaviour

Pop-Up Window Content

• Defines the content of the pop-up using HTML

Next Steps

• Configure your exit-intent messaging scenarios in the CMS
• Define item and promotion code targeting
• Set trigger timing and content
• Test behaviour across supported journeys